SEO for the Completely Clueless

In this current era in which everything seems to be online, it is still fairly astonishing to see how many people have resisted the use  of a website, blog, or other online identity. For instance, someone who offers a local service such as plumbing or lawn maintenance may  not feel that they actually "need" a website or a blog, but this is 

horrifically shortsighted.

Why? Consider the use of the telephone book or classic "yellow pages"…just thinking about these publications may make you realize  that you haven't picked them or used them in a very long time. That is because most people use a mobile device or a computer to find what they need. That fact alone tells us that all business owners - no 

matter how big, small, local, or global they might be - need a web presence.

Establishing Yourself

What this also means is that anyone who wants a web presence has to know how to get their website to appear in the first few lines of  search engine results. And that, as Shakespeare said, "Is the rub". 

This is because it is very challenging to accomplish a high search engine rating, but it is possible if you master the necessary  techniques of SEO. 

Again, this is not something that many people believe they have the time, the skills, or the actual need to do. For instance, that local  lawn maintenance professional doesn't think that they have to show up on a web search because they tend to find clients through "word of mouth". However, this is not a good business plan because it leaves 

too many factors in the air. How does this person plan on building, expanding, or just sustaining business? Where are the solid figures that they can use for their future? 

The Benefit of a Web Presence

Of course, most business owners are not arguing the point that they need good market or web presence; it is most often a case of "I just don't have the time to learn this SEO stuff, and to constantly keep up with it!" 

That is understandable, but the use of WordPress, and one of the adaptable professional WordPress themes, eliminates around 80 to 90 percent of the typical work needed to make a page SEO, or search engine optimized. This is because 

WordPress designers have ensured that the pages are laid out in a way that encourages web "bots" or "crawlers" to read all of the significant information and to then index it for search engines . 

What this does is ensure that the page or site is going to be extremely competitive in the search engine results pages, even if it is a site that uses a lot normally non-SEO friendly stuff. 

A Good Example

Consider the artist who used a WordPress theme that was designed particularly for those in the graphic arts. This means that the site might fare vary badly in searches because it would be loaded with image files and very little "readable" text. With a WordPress theme, however, the forms are designed to ensure that a lot of tags, labels, 

titles, and text is found by the bots, and indexed accordingly.

All that artist had to do was dedicate the time to learn what terms their potential audience might type into a search engine, and then use those terms throughout the site. With almost no effort, their site became very competitive and effective. 

SEO for the completely clueless is really no longer in existence because of WordPress and its SEO friendly design. Though some market research is always necessary, using a good theme and taking the times to fill in the blanks will seriously pay off. 

About author

Anny Solway is a dedicated writer at ThemeFuse – a leader in the premium WordPress themes area. She likes to discover new ideas about internet marketing, social media and blogging.