The 5-part Recipe for Successful Blogging
You have brilliant ideas, you love to write, you possess a skill in photography, and you want to share your view of the world with the online community. Why not to start a blog? An online blog is a perfect platform to develop relations with readers and introduce yourself to the world. Of course, running a blog requires some skill and knowledge. Here, we collected the most effective tips and tricks that will help you in blog promotion and attraction of more traffic. Use them to create an effective blog that will help you join the world of Internet media!
Check-in list: what you should do in advance
Choose platform
A blog is not created by the power of your thoughts. First of all, you need to decide what platform to use for blogging. WordPress is the most popular one: it has enough setting options to develop a site of your dream even without a deep understanding of HTML and CSS.
Buy domain and hosting
The next point is buying a domain and hosting. Domain is an address for your blog, a hosting is a ‘place’ where your blog will be located. Pay attention that domain name should correspond to the theme of your blog.
Choose topic
A theme is another thing that you should check in advance. It is better to choose one basic idea for your blog and follow it throughout your posts. Today, many bloggers select food, fashion, games, IT, technologies and other social spheres as a basic theme for their blogs. Of course, you should select the one that is interesting for you. It will help you stay motivated and continue to write posts even if the number of your followers does not rise.
Do research and start writing
In order to compose good content one has to do some research. The problem of creating meaningful content and attracting organic traffic emerges before each blogger. These 7 secrets will help overcome it and choose a proper strategy for blog content and communication with readers.
- Clarify your niche
If you have chosen that food is your theme, you need to make it clear for the readers. Make sure that the design, name, and tags correspond to this niche. You can also write posts on related topics, but the theme should always indicate the direction for your blog development.
- Create a portrait of your reader
Always keep in mind an image of your reader. Perhaps, your ideal reader is a 30-something woman with two kids and a husband. She loves to cook and spends all her free time in the kitchen. She is a little bit overweight, so she is interested in healthy food, especially in healthy desserts.
- Mind you content
Your readers should trust you. Always provide them with high-quality content that you double-checked and asked your friend to check it once again. Never steal information! If you want to share some interesting materials, always put copyright. However, readers rarely follow blogs with reposted information. They are interested in unique content, so you’d better think about creating something original.
- Find ways of communication
The first thing you need to do before you write your first post, to choose your tone of voice. How will you talk to your readers? How will you engage them in a conversation? The next point is to add social network plugins so that your readers can easily contact you on Facebook.
- Learn to deal with negative comments
This is perhaps the basic skill for online blogger. Thousands of Internet users have that on aim. They just want to leave negative comments, create conflicts, and offend bloggers and readers. There are also many so-called trolls who just want to annoy and destabilize you. Do not pay attention to these comments and simply delete them.
- Take care of graphics
Being a blogger does not include only writing. You should also be able to select proper pictures that support the idea of your post or even photographing skills. Sometimes images are even more important for blog success than writing itself.
- Format your writing
If you want to create a good blog, you need to check how your posts look like. If you do not use headings, bold and italics, capitalization, bullets and other formatting patterns, you lose your visitors. Ensure the readability of your text and make it easy to catch from the first sight and understand all basic points.
Analyze your work
Many bloggers have no experience in online marketing. Moreover, they do not even know what techniques to use to promote their blogs and how to analyze these techniques. However, analysis is the most effective tool to find a proper way for a blog development.
Analysis helps improve SEO, make a blog more popular, estimate the effectiveness of advertising, and discover possibilities to attract new visitors. Using analytical tools, you can understand what content is more effective for your site, and what posts attract more visitors and views than others. If you are a beginner, basic Google Analytics options are enough for you. A professional blogger will need some advanced options to create an effective strategy for a blog promotion.
Running a successful online blog is a hard job. However, it has multiple benefits: you meet new people, reveal new prospects, and always know everything about what is going on in this world. We hope that this article will contribute to your development as an online blogger and will help find your segment in this highly competitive sphere.
Author's Bio:
Kevin Nelson started his career as a research analyst and has changed the sphere of activity to writing services and content marketing. Except writing, he spends a lot of time reading psychology and management literature searching for the keystones of motivation ideas. Feel free to connect with him on Facebook, Twitter, Google+, Linkedin.
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